AEO vs GEO vs AI Search: how to explain it without confusion
AEO and GEO describe the same strategic shift: optimizing presence for engines that answer, synthesize, and cite. AEO is often clearer for leadership because it names the desired outcome: becoming a trusted answer. GEO is the market term many teams use for the same generative-search adaptation. AI Search is the broader environment where that visibility is won or lost.