Technical SEO & Structured Data Lead
Atua na interseção entre SEO técnico, schema.org e stacks headless para AI search.
Rafael trabalha com modelagem de dados, llms.txt, sitemaps segmentados e pipelines editoriais voltados para extração por mecanismos de busca e modelos generativos.
Ele revisa materiais que dependem de implementação técnica, tags estruturadas e integração CMS-site.
AEO and GEO describe the same strategic shift: optimizing presence for engines that answer, synthesize, and cite. AEO is often clearer for leadership because it names the desired outcome: becoming a trusted answer. GEO is the market term many teams use for the same generative-search adaptation. AI Search is the broader environment where that visibility is won or lost.
ChatGPT, Google AI Overviews, and Perplexity do not cite sources the same way. Profound research shows that each engine places trust in different source types, including encyclopedic knowledge bases, communities, video, professional networks, and specialist media. Visibility in one platform does not guarantee visibility in another, so reporting must separate performance by engine.