Head de GEO Strategy
Especialista em AI visibility para marcas B2B e agências orientadas a mensuração.
Marina lidera projetos de GEO para equipes de marketing e agências que precisam transformar citações em IA em decisões editoriais concretas.
Seu foco é conectar tracking multi-modelo, arquitetura de conteúdo e governança de atualização.
AEO and GEO describe the same strategic shift: optimizing presence for engines that answer, synthesize, and cite. AEO is often clearer for leadership because it names the desired outcome: becoming a trusted answer. GEO is the market term many teams use for the same generative-search adaptation. AI Search is the broader environment where that visibility is won or lost.
ChatGPT, Google AI Overviews, and Perplexity do not cite sources the same way. Profound research shows that each engine places trust in different source types, including encyclopedic knowledge bases, communities, video, professional networks, and specialist media. Visibility in one platform does not guarantee visibility in another, so reporting must separate performance by engine.